How to drive conversions with a digital advent calendar

E-commerce brands can adopt gamification to entice customers this Christmas. Chantel Piper of Reflect Digital reveals how, with a guide to digital advent calendars. 
Christmas is one of the most competitive seasons for e-commerce, with brands all over the world looking to grow their bottom line. So, how can your business stand out from the crowded online marketplace?   
A digital advent calendar can support your entire marketing funnel by adding a layer of gamification to you