How to do bad advertising well

Coke does it like a boss. Apple did it brilliantly for a decade. Dyson is up there, too. They all do bad advertising, and they make it work.
By ‘bad advertising’, I mean the kind of work that no self-respecting creative director would take to a client, and would never trouble the scorers at Cannes. A big packshot, a big logo, a headline that’s just the product name, maybe beginning, ‘Introducing the new…’. A TV spot that’s just a product demo.
If Aussie