How to devise an effective video strategy

Devising an effective online video strategy is no mean feat. Although the barriers to entry are lower for brands compared to other media channels such as TV or cinema, marketers must think carefully about the type of video content they produce, the audience it is aimed at and the platforms on which it is shared.
Video viewership continues to surge, with Facebook alone claiming to record over 8 billion daily video views. Meanwhile YouTube reports that the number of channels earning six figures on