How to design a creative awards trophy so coveted people will want to steal it

Tonight sees the unveiling of a trophy we’ve designed with The Drum. According to the Oxford English Dictionary, a trophy is a cup or decorative object awarded as a prize for a victory or success. It’s also used rather negatively with the words ‘wife’ or ‘house’ to imply that a person is unnecessarily concerned with their social standing. And as we also know, a trophy is part of an animal or bird ‘taken’ when hunting, usually the head, but not alwa