How to create targeted content that your audience will love

Every minute 347,222 tweets are sent, 6,944,444 snapchat videos are watched and 300 hours of video are uploaded to YouTube. Nowadays, it’s not enough to produce content for different channels, that content has to be properly targeted if it is to cut through all the background noise. 
That was one of the major takeaways from a presentation given by Lance Concannon, Director of Marketing, Sysomos at The Drum’s Future of Marketing event. “Most businesses are churning as much