How to create on-demand experiences for today’s highly demanding consumers

Customers in today’s on-demand world have become accustomed to getting what they want, when they want. Any brand that cannot live up to these demands faces criticism for failing to offer a seamless customer experience.
Amazon has been credited with setting the gold standard for online customer experience, taking its offer up several notches with the UK debut of one-hour delivery service Prime Now in June 2015 and the launch in August of its Dash Button, a service that allows