How to create narrative with a purpose
As human beings, we’re hard-wired to connect to a good story. We began telling them millennia ago, back when we were still living in caves. They were a portable tool that could be used for transferring knowledge and connecting on a cultural level, and they had a unique, interesting ability to trigger imagery in people’s minds.
Years later, some clever clogs hypothesised that this was how our memory (and therefore, by association, our knowledge) worked, which explained a story’s
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