How to create more certainty in an uncertain world

To paraphrase a popular saying rather badly: when the going gets uncertain, the uncertain seek certainty. Last year The Foresight Factory introduced us all to a brilliant concept called the ‘Never Normal’ – a world where Brexit looms, Trump is in the White House and tens of thousands of jobs are at risk due to automation. With uncertainty in the market, budgets tighten, clients become cautious and agencies that do not adapt can quickly feel the squeeze.
We don’t envy Mar