How to change, innovate, reformulate and still guarantee customer loyalty

This week has seen a number of changes from the retirement of Prince Phillip from official duties – although reports of his death in the Telegraph were greatly exaggerated – to Neymar’s record breaking €222m transfer to Paris Saint-Germain.  
Then there was all change again in the White House with the departure of White House communications director Anthony Scaramucci. 
In the media and marketing industry change is often painful and expensive, and intro