How to build brand relevance in the connected economy

The challenge of retaining brand relevancy and how organisations are adapting their organisational structures have been called into question by some leading industry journals.
First off, digital leadership academy L2 suggests the way brands are being built is being reshaped, in part due to consumers’ digital habits bypassing brands completely and opting for the likes of Amazon and Google to satisfy their needs and requirements as the tools of discovery.
Couple this with the secon