How to build a successful marketing team today

Over the past few years we’ve seen a massive proliferation in the number of C-level roles. 10 years ago, I’m willing to bet that most companies didn’t have a chief digital officer, the chief communications officer, or a chief customer experience officer. But today, these roles form a core part of the senior leadership team in most businesses.
And more interesting to me personally is that most of these new C-suite jobs are marketing-related. Their growth, I believe, is a direct