How to build a Gen Z brand

By 2020 Generation Z will account for 40% of all consumers, and while this group of headstrong customers may not be relevant to all companies right now, it is really only a matter of time. Getting ahead of the curve with understanding this influencer fuelled, social savvy generation, is key to future proofing businesses both old and new. 
Love it or hate it, generational thinking continues to provide us with clues into shifting and emerging behaviours which help us to predict the future.&nb