How to build a creative culture

Every agency’s dream is to be creative. It’s the ultimate goal, not just for creative directors, but the client and the rest of the agency too.
But building the right environment in which an agency or client team can foster and produce great ideas is easier said than done. From my own experience, gained working with a host of creative teams in agencies across the globe, where some agencies won a shedload of awards, I can testify to that.
And it’s not until I’ve looked bac