How to brand a thriller: an open and shut case for 13th Street

In the crime and thriller genre the plot is almost always focused on fast action, danger and high stakes. The main characters are always facing impending doom, usually with their lives on the line. The timeless story beats of suspense and tension keep the audience hooked on what is going to happen next.
But when The Drum Network met Charlie Mawer, executive creative director at Red Bee, to talk about how they approached branding one of Europe’s most loved thriller TV channels, 13th Street,