How to be more creative: advice on audience building, content marketing and localised video

WPP’s boss Sir Martin Sorrell once said, “the definition of creativity needs to change” but how? At YouTube’s Space in London, video content producer WatchMojo, in association with The Drum, gathered inspirational speakers from various companies to talk about how marketers can learn from their experiences and unique approaches to content.
With data on the rise and marketers experimenting with new ways of reaching consumers, where does creativity fit in and what does being