How to be interesting in an industry where no one likes your product

People actually talk car insurance on social. It’s amazing that something so mundane can be inspiring enough to tweet about. People hate car insurance. It is a necessary evil. The motivation to talk about it on social stems from annoyance and anger.
But guess what, there is a type of car insurance post that is shared more than the angry tweet or venting forum post: that is funny posts. In particular, witty (slightly sarcastic) memes. Not obvious when your surfing on social, until you look