How to avoid the three common PR pitfalls agencies face

This morning, The Future Factory held its last breakfast session of 2016 at Forge & Co. Shoreditch, where I was invited to present my Agency PR Toolkit – providing practical advice on how to set up your agency’s PR function and keep it running without the need for PR freelancers or agencies.
Here are a few of my key takeaways:
A lot of you will have experienced what we call “PR envy”. You’ve picked up a copy The Drum magazine and seen your co