How to avoid getting stuck in the London bubble

Brands are missing out on opportunities and wasting ad spend by not recognising regional differences across the UK and failing to meet the needs, preferences and media consumption habits of people outside London.
The EU Referendum vote last June proved that Britain is not a united kingdom. Look at any map showing the split between the location of leave and remain voters and it’s a patchy picture, which among other things highlights that the views of those living in the capi