How to accelerate your corporate accelerator and make it more attractive to startups

Corporate accelerators are the weirdest of love triangles. You’ve got the brand chasing the sexy young startups. You’ve got the brand’s agency chasing the cash. And you've got the startup caught somewhere in the middle of this ménage a trois hoping for some decent action. 
The extent to which this action is decent for the startup comes down to how scrupulous (or not) the agency and brand are – something we’ve been exploring with the IPA in our recen