How Tinder India is putting consent conversations at the heart of its marketing

The Drum speaks to the Tinder India team to find out more about the evolution of consent on the platform, the creative journey behind its new educational film and why consent is so important in Tinder’s narrative.
An extensive survey conducted by Tinder with YouGov showed that almost 8 in 10 Indians have either personally experienced or know somebody who has experienced something uncomfortable while dating or being with someone. It is against this backdrop that the leading d