How the TV industry views the state of TV

It took a fast-talking, no-nonsense Kiwi to put it best, addressing an audience of advertising executives last week.
“The reason you want to invest in TV is because it bloody works,” said Rhys McLachlan, head of global TV strategies, Videology.
McLachlan was right but sometimes I – and others who work in the TV industry – forget the reach, the influence, the importance of mainstream TV.
Mclachlan’s timely reminder came at an event called TV Unboxed, organi