03-02-2017 12:18 via marketingweek.com

How the Trump era is shaping this year’s Super Bowl ads

Melissa McCarthy tries to save the environment in Kia’s Super Bowl 2017 adA lot has been made of the anti-Trump comments Lady GaGa might utter during her halftime performance at the 2017 Super Bowl this Sunday (4 February), but marketers are just as primed to touch on the political tensions that are currently engulf the US.
While the world’s most coveted ad spot is sure to be dominated by the usual celebrity cameos, here are some of this year’s more politically charged ads.
Bud
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