How The Times owned Trump (without fake news)

When Donald Trump chose The Times for his first UK interview, the Rupert Murdoch-owned publisher had a week to plan an elaborate marketing and editorial strategy that would see it turn one meeting into a week-long subscription-driving machine.
Yet while it has enjoyed a week leading the news agenda and turning new readers into revenue, the publisher advises news brands in the wake of a fake news epidemic that sometimes “it pays not to be first but it pays more to be right”, laying ou