How The Telegraph is looking at readers through a ‘more sympathetic lense’

The Telegraph is currently on a two-year business transformation journey as it looks to attract and retain readers.
One big aim is to reach younger consumers. And to achieve this, the brand is joining Snapchat’s Discover platform in the UK. The Telegraph will publish a ‘Story’ every day at 5pm, and will increase its frequency before and after the General Election to ensure Snapchatters have access to the latest news as it happens.
Snapchat users will also be able to subscribe t