How the sight loss community helped RNIB redesign its ‘old fashioned’ brand for the future

Armed with a new marketing director, the Royal National Institute of Blind People (RNIB) has reset its business strategy, rebranded and created a tongue-in-cheek marketing campaign to shout about it – with the help of the blind and partially-sighted community.
A simple, legible logo which will be produced in both tactile and sonic formats, as well as a series of comical ads are taking centre-stage as the charity realigns its strategy after posting a £12.6m deficit for 2017.