How the music of Ed Sheeran and Adele can help fund the BBC’s journalism

The BBC plans to use its reputation for championing music artists, such as Ed Sheeran, Adele and Jay-Z, to strike commercial deals around the world that will add to its growing revenues from brand partnerships.
For the first time, branded content created by the BBC’s commercial studio contributed more than 50% of advertising revenues to BBC Global News Ltd, with notable brand partners including DHL, Dubai Tourism and the UK’s Department for International Trade. This was an incre