How the industry must tackle digital advertising’s massive carbon footprint in 2023

While most marketers express concern over climate change, programmatic advertising’s formidable carbon footprint persists. As part of our Data and Privacy Deep Dive, sustainability experts outline what needs to be done.
The average consumer may not realize just how much goes into placing the targeted ads they receive online every day. Nor are they aware of the abundant carbon emissions the process emits.
While it may not be as quantifiable as other sectors, the advertising industry is a ma