How the energy sector can ‘nudge’ consumers to adopt smart meters

Smart Energy GB, the independent body behind Britain’s smart meter roll out, believes the energy industry’s ‘big six’ suppliers should be using behavioural science not only to boost uptake of smart meters but drive a wholesale change in how consumers think about energy.
Smart Energy GB was set up by the Government at the end of 2012 to deliver a national campaign for smart meters. It aims to install one in every household in Britain by 2020 and convince consumers to be le