How the augmented reality app that emulates Pokemon Go has players pilfering prizes from Now TV

At The Drum, we’re often pitched news about ‘the next Pokemon Go’. What this usually means is that an app has adopted augmented reality (AR) in some way, however, Unilever-backed venture Snatch boasts a compelling gameplay mechanism and a wealth of brand partners, underlining that AR is not a one trick pony.
The free-to-play, real world treasure hunt app tasks players with traversing their area to hunt packages that could contain prizes and offers from more than 100 brands