How the adtech sector is correcting itself post-GDPR, and its hopes for a more sustainable future

The EU’s General Data Protection Regulation (GDPR) has produced an atmosphere of caution across the industry with marketers the world-round now adopting a conservative approach to consumer privacy. As the law's enactment sparks a widespread depletion in fortunes in the European adtech sector, The Drum probes the consequences and looks at attitudes to the path ahead.
The recently introduced EU-wide privacy rules came into force on May 25, and while the optimistic media o