How TBWA NY transformed Thomson Reuters into ‘The Answer Company’

In 2015, Thomson Reuters had a conundrum. It needed to find a way to clarify what exactly the company does to customers, a problem consistently faced by many in the world of B2B marketing. 
It turned to TBWA New York to help figure out how to communicate its purpose as a company, a tricky brief considering Thomson Reuters has roughly 500 products and services under its name, all of which are tailored to specific industries. As a company that offers an array of databases,