How social live video has transformed the Champions League final into a field day for brands

The 2017 Uefa Champions League final is set to be a massive social media experience. New and quickly evolving live video formats add layers of fan interaction and instant communication that just weren’t possible in the past.
Last year’s final was referred to by TV network BT Sport as the “most social broadcast ever”. The game was live streamed on YouTube as well as covered in a Snapchat Live Story, featuring exclusive behind-the-scenes footage. Facebook ran a live se