How sleek trailers, Hugh Jackman and Deadpool rumours helped drive Fox's Logan marketing campaign

20th Century Fox has been widely and heavily promoting ‘Logan’, utilising the star-power of Hugh Jackman and clever trailer launches, hot on the heels of the widely-praised campaign that secured Ryan Reynold’s Deadpool as the top earning R-Rated movie ever made.
The movie, loosely based on Mark Miller's Old Man Logan graphic novel, serves as the 10th entry in the X-Men franchise and the third standalone Wolverine flick. It is the first to move into R-Rated territory and is