How SK-II disrupted the beauty industry in Japan with emerging technology

SK-II launched its new smart store in Tokyo, Japan in May, with the aim of disrupting the beauty industry through the use of emerging technology.
The two-level mixed reality learning lab uses technologies like facial recognition, smart sensors and computer vision technology to allow customers to be a part of the experience using a digital wall called ‘The Art of You’, which reads a user’s emotions to generate personal digital art pieces by analysing facial expressions