How Sir Bradley Wiggins' reputation could be stabilised

Irrepressible British athlete Bradley Wiggins is embroiled in not one, but two potentially career-ending controversies, in doping and tax avoidance - two of the most frowned upon activities a sportsman and public figure can be accused of. What’s more, from a PR point of view, they are being handled badly.
In 2012 Bradley Wiggins won a hotly contested sports personality of the year title, beating Jessica Ennis and Andy Murray. One year later he was knelt in front of the Queen and becam