How should brands respond to a tweeting president?

The New York Times, which has found itself – and its writers – on the receiving end of Donald Trump’s Twitter wrath many, many times, has compiled a comprehensive compendium of the people, places and things Trump has attacked on his go-to middle-of-the-night social platform.
It includes plenty of media brands and Hollywood personalities, as well as Super Bowl 50, Major League Baseball, the IRS, Amazon, Macy’s, T-Mobile and Broadway darling Hamilton.
But, funny enough