How RPA used a simple idea to break through at SXSW

Cutting through the clutter of anything, let alone the cacophony that is SXSW, is daunting. But, through the simple use of an existing feature of the iPhone, Los Angeles independent agency RPA made a splash in unexpected ways in Austin.
Using the phone’s AirDrop feature, the agency set out to make new friends and build momentum for recruiting new talent. Specifically targeting SXSW panels where a raft of strong talent would be in attendance, RPA pinged attendees who had their AirDrop featu