How RB is ‘closing the orgasm gap’ with Durex

As an FMCG brand owner with £10bn in revenues, Reckitt Benckiser (RB) always has a lot going on, and for its marketers 2017 will be no different. The household and personal care company has new campaigns in the works for brands such as Durex and Scholl, organisational shifts towards zero-based budgeting and new innovation methods, and challenges to overcome in the shape of pressure from retailers.
UK marketing director Becky Verano-Luri gave Marketing Week a run-down of RB’s major a