How project-based work is liberating creative agencies

‘Are you open to doing projects?’. A question you hear ever so often if you are in the world of advertising and marketing. Sometimes flirtatiously behind the back of an existing relationship. Sometimes teasingly with explorative energy. Sometimes as the most practical way for two interested parties to engage each other.
Whatever the intent, it is the reality we all live in. The past 5 years has seen the landscape change rapidly and has leveled the playing field for both agencies and