How Pernod Ricard is using the Internet of Things to bring ‘the product, experience and consumer together’

Pernod Ricard is looking to introduce the Internet of Things (IoT) technology to more of its brands as it hopes to disrupt the market place and create an “ongoing conversation” with consumers.
Its Malibu brand has already turned 40,000 bottles into ‘digital touchpoints’, offering consumers access to exclusive content simply by tapping their smartphone on the bottle.
Speaking at its 2015/2016 full year results roundtable this morning (6 September), Pernod Ricard UK’s