How Pernod Ricard is planning to use its employees as brand ambassadors

Pernod Ricard wants its staff to become brand ambassadors and is encouraging them to share more content with one another on social media via its partnership with LinkedIn.
The move is part of the company’s wider efforts to bolster its corporate image that has already seen its chief executive Alexandre Ricard do more on various social networks.
In an extension of this, Pernod Ricard is planning to use its sizeable employee base to act as brand ambassadors and is working with