How overlooking quality assurance can sabotage data analytics

For The Drum’s Data and Privacy Deep Dive, R/GA’s César Requena and Nicolás Fernández make the case for stronger data quality assurance.
Data analysis is a fundamental part of the world we live in today, responsible for driving any number of important business decisions, so ensuring data quality is of paramount importance. Yet, too often, a crucial step gets overlooked in the process.
Knowing what to measure on websites and applications – and how to measure