How one software company rebranded to break down silos

Appboy is a fine name for a new company – fun, light, a little cheeky. But not necessarily built for the long haul.
As we became the dominant startup in our space and started to challenge marketing cloud incumbents, our name led some brands to sell us short. Having ‘app’ in the name meant that people often missed that we were capable of working our magic in email and on the web, too. We needed a change, a new name and new branding that spoke better to the company we’d be