How one mobile adtech player wants to bring transparency to location data post-GDPR

Where other location-based mobile platforms have bowed out of Europe, Location Services (formerly Proxama) has unveiled a fully GDPR-compliant tool to help marketers draw better value from their location-based buys.
Location Services launched the feature, Verify, earlier this week, but said the timing was purely coincidental.
However, with Verve pulling out of the market entirely, Kargo reducing its headcount and cross-device ID firm Drawbridge parting ways with its media business ahead of the r