How Omnicom’s The Integer Group has evolved to keep up with the digital demands

When The Integer Group was founded nearly 25 years ago, the retail landscape looked very different from today. The internet was still in its nascent stages, companies like eBay and Amazon didn’t exist yet, and social media was still years away from catching on.  
The massive shift to digital that has taken place since then has forced the Denver-based promotional, retail and shopper marketing agency to evolve its capabilities to keep up with both the rise of e-commerce and smartphone-o