How O2 has built new businesses out of personal data

O2 is making concerted efforts to build new products and services for customers based on new ways of utilising personal data, the brand revealed today (29 September) at the Ctrl-Shift Personal Information Economy conference in London.
A number of business initiatives have already gone live over the past year and according to the brand’s data innovation and privacy officer Dan Bates, this has been made possible by incorporating the business’s data function into the remit of marketing,