How Norwegian plans to challenge the airline establishment

Nordic airline Norwegian’s “challenger mindset” will help it crack the UK market, according to vice-president of marketing, Stine Steffensen Børke.
The brand is growing at a rapid rate in the UK alone, with nine new aircraft joining its fleet next year, paving the way for a 55% increase in flights from London Gatwick next summer.
As a challenger in an already saturated market, the brand has to have a clear proposition in order to make its mark. And so it is on a hu