How Nike and Spotify joined forces to connect online with offline through music

Nike and Spotify teamed up for Nike Women’s 10k running events in London (March to June) with the twin objectives of driving awareness of music’s positive effect on running performance and increasing Spotify’s monthly active usage among female runners.
After downloading the MyTempo app runners were asked three questions and assigned to a Tempo group, based on the beats per minute of a track. From this group their perfect playlist was created.
Working with agency Wasserman, Spot