How Microsoft, Virgin and EA are approaching employer branding

Employer branding is increasingly being recognised as an important aspect of marketing. Marketing Week’s Best Places to Work list in May this year attempted to uncover some of the best companies to work for as a marketer, with brands including BT, Sky, McDonald’s and PepsiCo making the grade.
READ MORE: Employer Brands 2017
Yet for many brands, the employer aspect remains an afterthought. According to analysis by LinkedIn, just three of the top UK brands (as ranked in Millward Brown