How Microsoft plans to use AI to impact the entertainment industry

Artificial intelligence (AI) tends to divide public opinion; some favor the developments made in tech, while others worry we’ve gone too far. Tony Emerson, head of global entertainment at Microsoft quashed fears and answered questions from The Drum editor Stephen Lepitak during the Edinburgh Television Festival, when he spoke about the company’s decision to invest in entertainment. He admitted that the company wasn’t actively involved in the sector, but revealed that it works c